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HiL > 2016/17 Studiehåndbok > INN3024/1 Sustainable Business Model Innovation

Sustainable Business Model Innovation

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Heltid/ deltid
Sveinung Jørgensen
Karakter A-F
Language of instruction - English
MA Innovasjon og næringsutvikling
Telefon: 612 88000

Contemporary business organizations face the dual expectations of being profitable while at the same time being responsible. Achieving sustainable performance is challenging from an organizational point of view, and it implies aligning or balancing the pursuit of profitability with social and environmental goal attainment.

Business organizations are based either explicitly or implicitly on a business model. The business model specifies how the company creates, delivers and captures value. The purpose of this course is to illuminate how business organizations can design sustainable business models, i.e. business models that align and integrate the company’s economic, social and environmental goal attainment in its strategy and core activities. This implies enhancing the company’s positive externalities and minimizing its negative externalities, in a way that enhances the perceived value of the company’s offerings to customers and other key stakeholders. Thus, firms may enhance financial performance while creating value for a broader set of stakeholders.

The course aims to equip students with the ability to design and innovate sustainable strategies and business models. The course builds on analyses of business models and corporate responsibility by means of case studies of Norwegian and international companies. The course sheds light on the design and innovation of responsible business models. The relationship between responsibility and profitability has traditionally been viewed as a “trade-off”. This course aims to equip students with an understanding of how companies can move beyond this trade-off by designing sustainable business models that align financial, social and environmental performance.





Learning outcomes:


  • The candidate have knowledge of a set of concepts, theories and frameworks about business models and corporate responsibility and the relationship between them.
  • The candidate  understand trade-offs between responsibility and profitability, as well as situations wherein the two objectives can be aligned.



  • The candidate can analyze business organizations from the perspectives of business model design and corporate responsibility
  • The candidate can use relevant frameworks to understand central mechanisms and practices that promote or hinder financial, social and environmental goal attainment.
  • The candidate can recognize issues that constitute responsibility-related problems for business organizations, and how they relate to stakeholder interests.
  • The candidate can recognize factors that promote the need for business model innovation, and the mechanisms associated with such innovations.


  • The candidate can analyze relevant academic and practical/professional problems related to responsibility and profitability.
  • The candidate can identify and manage issues where profitability and responsibility are at stake.
  • The candidate can apply his/her knowledge and skills in new areas in order to carry out advanced assignments and projects.

Undervisnings- og læringsmetode

Lectures, problem solving exercises, individual and/or group work, self-study.




Mandatory tests and / or projects (maximum 2) that must be  “approved”. The detailed requirements about form, number and other aspects of the tests / projects will be announced during course start-up.


Home exam (48 hours)

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