Emnebeskrivelse

The course include the traditions of tourism studies into the regional traditions of being a snow-based recreation and sport provider.

It has four main parts:

Part 1: Introduction to the Snow Business

• Production elements in the complete Snow Business·
• History and development of Snow Business·
• The Challenges of Snow Business·
• The Winter Sports – an overview

Part 2 Production and market elements in the Snow Business

• Managing an alpine ski resort·
• Managing a cross country base ski destination area·
• Snow Business marketing·
• Skiing and Winter activities equipement·
• The economics of Snow business and other seasonal tourism production

Part 3: Cultural events / Ski sport events·

• Event management; sport management·
• Events and voluntary work·
• The Off-Snow Business – including cultural events during Winter·
• Some examples of actual events

Part 4: A case study of a snow business resort·

• Overall winter resort planning and management·
• Strategies for further development in Snow destinations·
• Marketing of winter resort products on an international market

Læringsmål

By promoting a Snow Business Course we want to include the traditions of tourism studies into the regional traditions of being a snow-based recreation and sport provider. You will be invited to learn from our traditions as winter recreation and sport event host, and to include use of many types of snow-based recreation.

At the end, the students of this course should have both an in-depth knowledge of different snow businesses and the management of a winter based resort area. Lillehammer College had a test of this program in the Spring Semester 2004 - and the program has been revised since then.

Forkunnskaper

Generell studiekompetanse eller godkjent realkompetanse

Emne er valgbart for
Students at Bachelor of tourism at Lillehammer Univeristy College, as well as foreign students. The course is taught in English.
Arbeidskrav

None

Eksamensform

One-week examination, in groups. Grades are from A to F, with E as the minimum passing grade.

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