Emnebeskrivelse

The experience society can be said to be a continuation of the service society. The emphasis now is placed on the experience dimension. Offering experiences as a part of the product has long traditions in the market and is thus not a new aspect. What’s new is the increased importance the experience product has acquired and furthermore the increased number of services containing a targeted experience dimension and the magnitude of the products offered to the customers.

 

This course has as its aim to offer a broad overview over the increased importance of the creative industry in the economy. Through this course students should gain an insight and understanding of the trends in the society and the economy in a macro perspective. This gives the students a basis of knowledge to more clearly understand the increased consumption and focus on the experience dimension. It is furthermore an aim of this course to introduce central aspects of the creative industry such as; tourism, culture, media, movies and so forth. The mentioned sectors are explained in the global, national and local economy with respect to economic importance, function and potential.

Læringsmål

During the course the students will acquire knowledge within the following themes:

 

• Understanding the conception and perspective for the experience economy, the creative economy and the cultural economy.

• Establishing solid knowledge about market trends and opportunities.

• Understanding the assets/resources for the experience economy.

• Understanding the experience economy in relation to other sectors of the society.

• Establishing and evaluating market analysis for the experience economy.

 

Undervisnings- og læringsmetode

The course will be based on lectures that will offer an overall view of the different main areas of the economy. Students are expected to participate through presentations based on certain topics. This will be followed up through discussions of cases which aim to illustrate different aspects of the experience economy. Students may also be offered to participate in field studies in evaluating specific experience products.

 

This course is linked to course 3.1 Introduction to Production of Experience where there will be arranged market research on specific issues. The conclusions of these market researches and own observations will be included in the lectures so that one is able to demonstrate different trends and phenomena..

Emne er obligatorisk for

Bachelor i Opplevelses- og attraksjonsutvikling

Emne er valgbart for
Bachelor i reiseliv, Bachelor i økononomi og administrasjon, Bachelor i kulturprosjektledelse, Bachelor i Organisasjon og ledelse. Valgbart for internasjonale studenter
Arbeidskrav

None

Eksamensform

A four-hour individual exam.

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