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HiL > 2016/17 Studiehåndbok > MLT2001/1 Event management

Event management

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Kode
MLT2001/1
Studiepoeng
15
Semester
Autumn
Heltid/ deltid
Heltid
Pensum
Emneansvarlig
Hans Holmengen
Karaktersystem
Grades A-F
Undervisningsspråk
Language of instruction - English
Emneeier
ÅR/BA Reiseliv
Studenttorget
studenttorg@hil.no
Telefon: 612 88000
Emnebeskrivelse

Content:

Event Management is theoretically anchored in many professional fields, such as law, accounting, marketing, and personnel managing just to name a few. The course aims to provide students with skills to contribute, develop, and manage the execution of an event. While the course surveys events on a broad scale, it pays particular attention tolocalandmajorevents.

The course gives students an extensive understanding of:

  • Arrangements’ position locally and regionally with an emphasis on tourism in specific areas
  • Negotiations and legal agreements, including the formalisation of rider contracts as well as various responsibilities associated with such events
  • Financial management. Budgeting (liquidity), financing (including sponsorship), risk assessment
  • How to develop the experience element for an event
  • Marketing. Who should the event target (target groups)? Profiling and sales are also pertinent topics
  • Event planning and structural organisation. Volunteer issues and continuity are key concepts in this sequence

Læringsutbytte
Expected learning outcomes:

Knowledge
Students should:

  • become familiar with a variety of events and their characteristics
  • gain an understanding of how to develop,
  • to plan, and
  • to execute different events.

 
Abilities

  • To be able to develop a business model for an event. In doing so, they should be able to execute customer surveys, budgeting and risk analysis.
  • to provide students with the practical skills to develop and execute events
  • to recognise the factors that contribute to a successful event (see coursework).

 

Competences in general
After finished the course the students should be able to give significant contribution in developing and performing events of different kinds
 


Undervisnings- og læringsmetode
Teaching methods:

Lectures, as well as guest speakers representing different types of events, from music festivals (Øya Festival) to literature- and culture festivals (Peer Gynt Festival), etc. The coursework helps students work on different sized projects tied to the various festivals and events.


Forkunnskapskrav

Background requirements

ØKA1013 Markedsføring (Marketing)

Recommended requirements:

ØKA1016 Grunnleggende bedriftsøkonomisk analyse.



Arbeidskrav
Coursework requirements:

Students will work on issues/topic areas related to an actual event/festival.

75% mandatory in lectures, seminars and event visits.


Eksamensform
Form of assessment:

One week home exam, individual 





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